ARCHETYPES

THE GOAL
MAKE ARCHETYPES FAMILIAR. FUN. FRIENDLY.

THE METHOD
• CONNECT PERSONALITY TO ABSTRACT IDEAS.
• OPEN THE FRONT DOOR OF SOCIAL AND RETAIL INTERACTION TO A BACK-END STRUCTURE BUILT TO GATHER AND GENERATE LARGE AMOUNTS OF DATA.
• CREATE 12 CONTENT CHANNELS TO ATTRACT, ENTERTAIN AND ENGAGE COMMUNITIES OF RECURRING, REGISTERED USERS.

RESULT
IN 2013, ARCHETYPES WAS NOMINATED FOR A WEBBY AWARD IN THE “BEST OF LIFESTYLE WEBSITES” CATEGORY. ALSO IN 2013, ARCHETYPES WAS CHOSEN AS ONE OF “NYC’S TOP 10 START-UPS TO WATCH” BY TIME INC.