PETSMART

THE GOAL
OVERHAUL DECADES WORTH OF EXISTING PETSMART CONTENT TO INCREASE CONTEXTUAL SELLING OPPORTUNITIES AND IMPROVE SEO.

THE METHOD
GABOR + GARRETT REWROTE, REDESIGNED, REVAMPED AND IMPROVED OVER 300 ARTICLES IN THE PETSMART ARCHIVE. FOLLOWING THIS ORIGINAL ASSIGNMENT, WE WERE ASKED TO REWRITE AND REDESIGN PETSMART’S EXTENSIVE LIBRARY OF ANIMAL CARE GUIDES.

RESULT
OUR SCOPE OF WORK FOR PETSMART CONTINUES TO GROW AS THE COMPANY ROLLS OUT ITS NEW APPROACH TO CONTENT.