URBANCOAST

THE GOAL
PROMOTE AMERICAN COPPER BUILDINGS—NEW, NYC SKYLINE-ALTERING TOWERS BUILT BY LUXURY REAL ESTATE DEVELOPER, JDS GROUP, AND SITED AT MANHATTAN’S 34TH STREET FERRY LANDING.

THE METHOD
CONCEIVE, DESIGN AND BUILD THE URBANCOAST BRAND—A CONTENT WEBSITE AND SOCIAL PRESENCE FOCUSED ON EAST RIVER NEIGHBORHOODS AND THE EVOLVING WATERFRONT LIFESTYLE.

RESULT
URBANCOAST.NYC, WHILE RECENTLY LAUNCHED, IS ALREADY GENERATING EXCITEMENT AND BRINGING TOGETHER PROPERTY DEVELOPERS, CIVIC STAKEHOLDERS AND LOCAL PERSONALITIES. EYECATCHING ADS ON THE EAST RIVER FERRY AND OTHER UNEXPECTED PLATFORMS ARE BEGINNING TO DRIVE TRAFFIC.