GABOR + GARRETT CREATED A NEW NAME, IMAGE, WEBSITE AND BRAND POSITIONING FOR AGENCY COULTER FOLLOWING ITS ACQUISITION BY GLOBAL EVENTS COMPANY, MCI.
THE METHOD
• SELECT A NEW, UNIQUE NAME FOR THIS AGENCY TO REFERENCE AND LEVERAGE THE LONG ESTABLISHED EQUITY OF ITS CORPORATE PARENT, MCI.
• CREATE A NEW LOOK TO APPEAL TO THE AGENCY’S CLIENTELE — TASTE MAKERS AND INFLUENCERS FLUENT IN THE LANGUAGE OF LUXURY, ART AND CULTURE.
• DESIGN AND BUILD RESPONSIVE WEBSITE, SOCIAL STRATEGY, CORPORATE STATIONERY AND COLLATERAL, CAPABILITIES DECK AND ALL OTHER COMMUNICATIONS.
RESULT
THIS IS WHAT U.S. CEO TOM GIBSON HAD TO SAY ABOUT WORKING WITH GABOR + GARRETT:
Lisa and Garrett,
A single word comes to mind, that being “Brilliant!” We couldn’t be more delighted with our collaboration and its stellar result, officially launched yesterday. Like Black Flower Agency, G&G promised the world and delivered the universe … and we had fun in the process.