REVLON

THE GOAL
CREATE SEASONAL TREND CAMPAIGN TO TELL AN EDITORIAL STORY — A NEW APPROACH TO LAUNCHING PRODUCTS.

THE METHOD
PRODUCE WEEK-LONG PHOTO AND VIDEO SHOOT, FOLLOWED BY DESIGN OF ALL ASSETS. VIDEOS AND OTHER CONTENT TYPES DISTRIBUTED ACROSS U.S. AND GLOBAL MARKETS ON MULTIPLE PLATFORMS (ONLINE, IN PRINT, IN STORE). CREATIVE DIRECTION. BRANDED VIDEOS (TEXT, DESIGN + PRODUCTION). DIGITAL AND SOCIAL CONTENT. IN-STORE DISPLAY. PRODUCT NAMING.

RESULT
ALL ASSETS DEBUTED ON REVLON CHANNELS SPRING 2017.