THE PRICE OF EVERYTHING

THE GOAL
DEVELOP THE BRAND LOOK + FEEL FOR THE “THE PRICE OF EVERYTHING,” A DOCUMENTARY FEATURE FILM ABOUT THE CONTEMPORARY ART WORLD.

THE METHOD
• CREATE ALL BRANDING + PROMOTIONAL MATERIALS (FILM LOGO, WEBSITE, POSTER, PROMOTIONAL SWAG, SUNDANCE PREMIERE INVITE).
• CONCEPTUALIZE, DEVELOP + EXECUTE “FOR WHAT IT’S WORTH” AN SEO-KEY WORD RICH CONTENT HUB DESIGNED TO BE HIGHLY SHAREABLE.
• CREATE + MANAGE ALL SOCIAL MEDIA FOR THE FILM — INSTAGRAM, FACEBOOK & TWITTER — INCLUDING TARGETED SOCIAL CAMPAIGNS AIMED AT ART-WORLD INFLUENCERS IN STRATEGICALLY SELECTED GLOBAL MARKETS.

RESULT
THE PRICE OF EVERYTHING FILM POSTER, WEBSITE AND BRANDED SWAG WERE HIGHLY VISIBLE AT THE FILM’S SUNDANCE PREMIERE. ALL OTHER EFFORTS WILL BE ON-GOING IN ADVANCE OF THE FILM’S THEATRICAL RELEASE + HBO BROADCAST.